Let's get real. A true personalized customer experience is impossible without automation.
Marketing automation used to be a simple time-saving tool - scheduling your posts and emails freed up time for focusing on audience engagement, product development, and your thousands of other priorities when running your business.
And that's still true. You can still save hundreds of hours per month by automating key marketing tasks.
But the way other businesses have started to use automation now makes it a necessity for you to use it as well. Businesses of every size are reaching their customers with personalized, fully-tailored resources at exactly the right time for their audience using automation. So the question is - If you're not, why not?